We Are Not Here to be Average, We Are Here to be Awesome.

5. We Are Not Here to be Average, We Are Here to be Awesome.

While we may be casual in our interactions with each other, we are focused and serious about the operations of our business. We believe in working hard and putting in the extra effort to get things done right.

We believe in operational excellence and realize that there is always room for improvement in everything we do. This means that our work is never done.

In order to stay ahead of the competition (or would-be competition), we need to continuously innovate as well as make incremental improvements to our operations, always striving to make ourselves more efficient, always trying to figure out how to do something better.

We do not want people to be afraid to take risks and make mistakes. We believe if people aren’t making mistakes, then that means they’re not taking enough risks. Over time, we want everyone to develop his/her gut about business decisions. We want people to develop and improve their decision-making skills. We encourage people to make mistakes as long as they learn from them.

We must never lose our sense of urgency in making improvements. We must never settle for “good enough” because good is the enemy of great. While our goal is to become a great company, we also want to be (not only) the best in our industry but the best in the world.

We never want to become complacent and accept things as “industry norms” just because that’s the way things have always been done. Instead, we set and exceed our own high standards, constantly raising the bar for competitors and for ourselves.

At Cornerstone Select Properties, we think it’s important for people, and the company as a whole, to resist the inclination to be average, to question and redefine the status quo, and simply be awesome.

AWESOME is such a simple word that really encompassess a lot of things. To be awesome you need to be extremely impressive and inspire great admiration. You must differentiate yourself, which means doing something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver.

We are not an average company, our service is not average, and we don’t want our people to be average. We expect every employee to be AWESOME!